Utica resident Ray “Pinky” Velazquez knows musical talent when he hears it. Velazquez began working in music in 1972, when he started DJing for the Impanema at 240 West 52nd street in New York City. He would later become the A&R Man and disco consultant for Vanguard Records from 1979-1984.
During his time with Vanguard, Velazquez grew to be an expert in mixing records and scouting talent, and has signed R&B, Rap, Rock, Alternative, and Reggae acts, even working with a Rap group, “Spectrum City,” that would later become Public Enemy.
Today, Velazquez uses what he learned during his time as a DJ, mixer, and producer to help others. He is currently in talks with local businesses and organizations, mainly Utica Phoenix Media.
“Cassandra Harris-Lockwood and I are trying to reach out to the community, to assist, lead, and inspire the youth,” he said, referring to what he describes as a process of building and putting ideas together with the owner, founder, and CEO of Phoenix Media. “Kids are dealing with violence in school, broken households. It’s a more challenging environment for the family. We want to make it better, to give youth and their families a little bit more of what they’re looking for, a little bit of hope.”
Velazquez offered a bit of guidance for young people…or people of any age..who feel called to the music business.
Define success for yourself
As with any other career field, people may have different goals in music. Most of us, from the most dedicated professional to the most casual hobbyist, would not turn down their favorite internationally known band’s paychecks, but being an international star is not truly the goal for everyone, and Velazquez stressed that it does not have to be.
Some people may truly feel called to work for international stardom. They may have a large income as a goal in life, or wish for a glamorous lifestyle. Others may be happier using their musical skill to entertain and inspire others in their region, or their local community. Some may want to teach. Others may want to promote other artists, or write songs for others, or be a part of technical components of music production.
“You have to ask, ‘What is right for me and my life?’ he said. “It may be money. It may be fame. But it may be something else.’”
Be realistic about the music industry and your goals
Whether your goal in music is to make hit records for decades, open for your favorite band, have your favorite band open for you, play a local or regional club every weekend, or teach music at the high school, Velazquez noted that it is important to be realistic about the work it takes to become skilled in music, and about the music industry and the variety of circumstances that would have to fall in line to meet the goals you’ve set.
“The music business is a very large, very scary, very competitive business for a new musician,” he noted. “You have to understand the process. It’s never easy, never pretty the way people think it is. It takes about twenty-five years to be an overnight success.”
Velazquez added that this is true no matter how talented you might be. “The more talent you’re sharing, the more challenges you’re going to have,” he said. “Use common sense. Make sure you’re ready for whatever challenges come up. Adjust your skills and keep moving. Try to enjoy the process. There is never a guarantee of anything.”
Educate yourself about your style or styles of music
Those whose goal in the music industry is to teach music at the college or university level will probably need an academic degree. Unless you have documented extraordinary achievement in music (like a Grammy or past membership in a band that changed the entire field) you are going to need at least a Master’s degree to enter academia. Formal, academic education is not needed for most other goals. But that is far from the only type of music education.
“Become serious about your craft. Read about and research your field,” Velazquez said. “If you’re going to play Reggae, learn about Bob Marley. Learn about his struggles, find out what he did to get into the music business. You have the God-given field of the Internet. Look around. Absorb information.”
Seek mentors and collaborators with goals that are compatible with yours
Because the arts is such a competitive, constantly shifting, and difficult career cluster, it can be tempting to frantically approach anyone and everyone in the arts. And while it certainly doesn’t hurt to make connections with other artists in general, or to make learning all you can about the arts, or the music industry a part of your education, Velazquez emphasized the importance of working with those whose paths you would like to follow in your own career.
“Communicate with people who have accomplished what you want to accomplish,” he said, noting that this does not mean you should spend all your time writing emails to rock stars if your goal is to achieve international fame, or that simply talking to a record producer or songwriter means you’re going to be one.
“You may not be able to talk to Elton John” he said. “But you may be able to connect with someone who worked on one of his albums, or who knows someone who works for the record label that records Elton John.”
Always remember the importance of music to the world
Despite the difficulties of the music business, Velazquez urges musicians and anyone else in the field to never give up. He encourages everyone to live life with hope, and to keep the impact their work has on the world in mind.
“Music creates an opportunity to express yourself,” he said. “It’s a connection to the universe that pulls people in like a magnet. People are alone. They’re looking deeper inside themselves to create meaning. Music does that.”
Velazquez further reminded those who are farther along in their music career to remember the importance of goals, education, mentorship, and service to others.
“If you have more experience, try to share that experience with those starting out,” he said. “Put out that hand that says, ‘I care about you. I believe in you. I’m willing to help you carve out that path. You have potential.’ Give back.”
Ray “Pinky” Velazquez is certainly giving back to the community in Utica. His insight into the impact of music on individuals and on community will be a blessing for any organization he works with, and any program he helps to develop. Be sure to keep reading Artist Cafe Utica, and The Utica Phoenix news magazine, and listening to Phoenix Radio: 95.5 FM: The Heat for current information about Velazquez’s local projects.