Len Amato, a 13-year veteran of HBO, joined MasterClass as chief content officer at the company that sells subscriptions to celebrity-led online courses.
In the new role, Amato will head up MasterClass’ content organization and help lead content innovation, strategy and development of class launches. He reports to David Rogier, founder and CEO of MasterClass.
Amato formerly served as president of HBO Films, Miniseries and Cinemax before he departed in late 2020. Most recently, Amato was an executive producer on HBO’s upcoming limited series “The White House Plumbers” through his production company Crash&Salvage, where he will continue to produce independently.
MasterClass provides access to more than 150 online courses led by experts and celebs including James Cameron, Shonda Rhimes, Ken Burns, Jodie Foster, Spike Lee, Martin Scorsese, Nas, Gordon Ramsay, Bob Iger, Metallica, Issa Rae, RuPaul, and Bill Clinton and Hillary Clinton. An annual membership to MasterClass starts at $180/year.
“Len has been a pioneer in creating premium, original content, and I’m thrilled to welcome him to the team,” Rogier said in a statement. “His passion for storytelling, proven leadership and ability to attract talent will help us expand and innovate, providing even more ways to transform our members’ lives through our content.”
“MasterClass is setting a new standard for premium content with its cinematic value and ability to intimately connect world-class instructors with its members,” Amato said. “I’m excited to continue to democratize learning by bringing these stories to life in new ways and scale the impact of our content.”
Amato joined HBO in 2007 as a senior VP and was promoted to president of HBO Films the following year. Under his leadership, HBO Films earned best television movie Emmys for originals including “Grey Gardens,” “Temple Grandin,” “Game Change, “Behind the Candelabra,” “The Normal Heart” and “Bessie.”
Prior to joining HBO, Amato served as president of Spring Creek Productions. His producer and executive producer credits include “Analyze This” and “Analyze That,” “Possession,” “Deliver Us From Eva,” “Rumor Has It,” “Blood Diamond” and “The Astronaut Farmer.” Amato also was story editor for Robert De Niro’s Tribeca Productions. He started his film career in New York as a story analyst for various independent producers and studios. Prior to his career in the film industry, Amato was a musician and actor.